Digital Marketing Courses Andheri West
There “Google Ads” earlier also known as “Google AdWords” is an online advertising platform by Google. This platform helps advertisers to reach their customers instantly in a very effective manner.
Google Ads is a powerful tool for generating leads as most of the businesses have come online today. Now let us understand how it
works and what are its benefits?
Google Adwords Courses in Navi Mumbai
Similarly, almost all of us are used to search for a particular product or service on Google. By looking closely you will find that in the list of results shown, the top and bottom results are generally ads. Those ads are displayed by Google based on various criteria. Google charges per click to the website or per call to the business of the advertisers. As we understood the concept of Google Ads now let us look at various types of Ads. Types of ads you can run on Google: 1. Search Ads: Keyword targeted ads that appear above or below the search results 2. Display Ads: Ads targeting a similar audience based on their interests 3. Video Ads: Includes various ad formats such as in-stream ads, out-stream ads, non-skippable ads, etc. 4. App Ads: App installs Ad that generally runs across the search, display and YouTube ad networks. Benefits of Google Ads: Easy to display products or services online An effective way to reach the target audience It drives visits on the website For getting more leads and calls. For increasing revenue For increasing shop visit Creating brand visibility Increase brand awareness The retargeting audience is possible to Join our digital marketing course now to learn all the above ads in detail !!