digital marketing training course in navi mumbai
Digital marketing training course in Navi Mumbai
Digital marketing training course in Navi Mumbai. This article covers detailed information about Influencer Marketing. You will get a clear idea of below-mentioned topics after reading this article,
- What is Influencer Marketing?
- Why Influencer Marketing is important?
- How does Influencer Marketing help in a growing business?
- What are the benefits of Influencer Marketing?
Marketing is very important in today’s world as it can drive even the most difficult business. Creating a brand and engaging to the target audience is not possible without marketing. Therefore it is necessary to select correct marketing strategies, as a result, of increasing brand visibility. There are various marketing strategies in this digitalization age and “Influencer Marketing” is one of them.
digital marketing training course in navi mumbai
So let us understand What is Influencer Marketing?
As the word itself explains Influencer is someone who has the capability to influence another. So here the term “ Influencer Marketing” means using a person who can influence the potential buyers as a result of delivering the brand’s message to the audience. Influencer here can be also called as ‘Brand Promoter’. So key influencers should be a person who has a large social following in your particular industry. The key influencer has control over their audience, therefore, it can create a greater impact on your brand. Here the marketing is done through Word of Mouth. As the audience believes the influencer, they follow their words. Therefore targeting potential buyers via Influencer marketing is very effective nowadays.
So basically Influencer Marketing is targeting the right audience using influencer’s network, therefore, saving your time. Influencer Marketing can generate more business as the audience respect Influencer and they are followed by the people of the same interests. Consequently, if you are selecting this strategy to promote your brand it would be more impactful. Influencers have expertise in their respective domain, as a result, you build a credible audience. As Rand Fishkin says: digital marketing training course in Navi Mumbai
“An influencer promoting and amplifying your message, your brand, to their audience means credibility.”
Hence Influencer Marketing is an effective and impactful strategy that is now used by most of the brands.
Now moving on to Why Influencer Marketing is important and how it helps in growing business?
Now as we have briefly studied the term “Influencer Marketing” it would be easy to understand its importance. People trust influencers as they have earned a certain amount of authority, respect, and control over the audience. The influencer creates the content which is engaging and of similar interest to the community. Influencer marketing is important as it creates the brand. As Scott David Cook says, digital marketing training course in Navi Mumbai
”A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”
So here are some main reasons explaining the importance of influencer marketing,
Increasing usage of social media :
Almost all influencers use social media platforms to engage with their audience. There is rapid growth in social media channels and it’s usage across all age groups. Therefore for a brand, it ‘s easy to target a large audience through influencer marketing strategy. Due to this strategy, there is an increase in reach hence creating higher brand awareness.
Consumers trust the recommendations of influencer hence your brand can gain credibility. People likely tend to buy the product or service which is recommended by the influencer. So it can be concluded that influencer has more power on whether your potential buyer will trust your brand or not?
Therefore this strategy can help to build trust among your consumers. Once consumer will start trusting your brand they further recommend it to their group. As a result, there is an increase in your online presence. This strategy attracts more customers and increases revenue.
So this is how influencer marketing is important and it grows your business.
Benefits of Influencer Marketing
- Network: Here you are using already build up a network by the influencer so it saves your time.
Some of the statics based on the surveys are shown below to understand benefits,
- Over the past 3 years, there is a 1500% increase in searches for ‘Influencer marketing’
- 84% of the marketers believe this as an effective marketing strategy
- 61% of the audience engages their influencer at least once in a day
- 87% of the buyers were inspired by influencers recommendations
- 42% of marketers always use Influencer strategy
- 39% of the marketers are about to increase their budget on this strategy in 2019
- By 2022 the influencer marketing strategy will raise between $5 billion and $10 billion
In conclusion, the Influencer should have genuine followers and must be an expert in the respective domain. Also, the influencer must have gained some amount of respect and authority over the audience then this strategy to grow your business is very effective.