Online media planning is the strategic process of undertaking the research,
setting the goals. It also includes identifying the ideal target segment with a fixed budget then accordingly come up with the follow-up plan.

Media Planning and Buying Course in Vashi

It includes the selection of a particular platform or channel to communicate the message through advertising. In the house, management can form Media planning or it can be outsourced. Basically, these concepts revolve around with a motive to provide a media platform to the company’s product/services with the well-organized

media planning and buying course in vashi
media planning and buying course in vashi


advertisement. The media planner develops the right message through advertisement with a proper online platform to maximize it reaches digitally.
Under the media tools, media planning is a primary step whereas media buying is a secondary step.

Media Planning and Buying Course in Vashi

Online media buying is meant to gain exposure through the means of advertisement. In order to gain exposure, the company/organization is compelled to buy the specific platform required for its media representation.

media planning and buying course in vashi
media planning and buying course in vashi


As a result, online media planning, and buying are mainly carried down to
accomplish marketing objectives.
The effective planning and buying of can give the output of brand differentiation and increased level of awareness among the general public.

Media Planning and Buying Course in Vashi

As traffic digitally is increasing continuously, the marketer knows that running ad campaigns online by means of buying a media platform is one of the cost-effective measures.

media planning and buying course in vashi
media planning and buying course in vashi

As consumer spends more time online it has considerably become a platform to display advertisement in the long-run for improving reach and online visibility.

Media Planning and Buying Course in Vashi

Increases efficiency
It searches the most effective to reach a large number of an online audience. By also taking in consideration the aspect of cost-effectiveness it focuses on gaining brand recognition. The implementation of media planning ensures optimum utilization of marketing tools and techniques via a digital media platform.

Media buying performs the function of connecting the message of advertisement with the ideal audience for increasing the efficiency of the intended advertisement.

Media Planning and Buying Course in Vashi

For effective execution of media planning and buying the following aspects have to be taken into consideration.

Setting goal/objectives
It is an important aspect of media tools. The company must set its goal, visions, and missions in accordance with its marketing objectives. The set goals must focus on fulfilling the objectives of the respective ad campaign. The goals set by the company should be smartly followed
by being specific, measurable, achievable, realistic, and time-bound.

Identifying the media channel
The selection of appropriate media channel in order to conduct an ad campaign is an essential step on the part of the organization. It also includes the placement of media outlets, publication, advertisers’ message, etc.

media planning and buying
media planning and buying
  1. Targeting the ideal audience
    Who are ideal customers? What is the scale of the audience? How is market segmented? What is the general attitude of the public towards the company’s ad? Finding the answer to those questions based on research can give the marketer.
  2. Research on the effectiveness of a message Deciding on what message is to be communication with the online audience requires an efficient decision-making effort on the part of management.
Media Planning and Buying Course in Vashi

Market testing
It is best to first test the output of advertisement on a particular media platform to get a better understands of it. Accordingly, changes can be made to fulfil the requirements of marketing by
coming up with a better strategy to gain better media exposure.

Budget setting
Budget setting is one of the most important factors to be considered before implementation. According to the budget available, the marketer can set the reach and select the online media available with a proper plan.

media planning and buying course in vashi
media planning and buying course in vashi
  1. Negotiation
    This phase includes negotiations bringing the media buying at best suitable rates. The marketer looks into the budget and accordingly negotiates by setting out the terms and conditions.
  2. Execution
    Execution is the last phase. It directly includes the implementation of the entire process. Here the marketer works towards the execution of a successful ad campaign. The ultimate goal of running an ad campaign on the part of the organization is to gain exposure via digital media channel.